The Crowd App
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The Crowd App *
Financial stress and digital overload have left us more connected online—but more isolated than ever. Once, live music was where real connections were made. Now, with rising costs and shrinking communities, too many young people are forced to choose between skipping the show or going alone. Our app changes that—helping solo concertgoers find each other, share the moment, and bring back the magic of live music together.
The Solution
The Problem
The Crowd is an app that connects individuals who share the same struggle—bringing together solo concert-goers. Find friends with similar music interests and invite them to the next gig. Never go alone. Never miss out. Join the crowd.
“Loneliness is the anthem of our generation”
Photography Used
In December 2024 I went to see Mkgee live. While at the concert I met 5 other fans who attended the concert alone as I also did. This experience inspired the concept behind the brand. The photographs I took at the concert served as key visual elements used in the branding and overall visual development.
